地域文化产品造型多维评价模型

Multi-dimensional Evaluation Model of Regional Cultural Product Modeling

中文关键词: 产品设计  地域文化产品  多维评价  方案评估  迭代设计

英文关键词: product design  regional cultural product  multi-dimensional evaluation  solution evaluation  iterative design

中文摘要:

      目的 对地域文化产品造型多维评价模型的构建方法及流程进行研究与实践。方法 从造型风格、地域气质、文化意象3个维度，采集与地域文化相关的语义词，将其提炼为可做评价指标的核心语义词，邀请专家对评价指标、评价维度进行权重评估，获得各维度评价指标以及3个维度间的权重矩阵，用于构建多维评价模型。结果 按照多维评价模型的构建方法及流程，顺利地开展了川蜀文化公共设施(垃圾箱)设计项目，并且，最终设计方案的地域性和地域特色均得到了较好的认可。结论 基于评价模型，可从潜在用户评价打分中获取方案的维度评估值B与综合决策值E，辅助设计者筛选更具发展前途的原型方案及明确其优化方向，有助于提升设计迭代效率，降低项目开发成本，故多维评价模型是面向地域文化产品的一种高效、可行的设计方法。

英文摘要:

      This paper aims to study and practice the construction method and process of multi-dimensional evaluation model of regional cultural product modeling. Semantic words related to regional culture were collected from the three dimensions of regional temperament, cultural image and modeling style, and extract them into core semantic words that can be used as evaluation indicators. Experts are invited to evaluate the weights of evaluation indicators and evaluation dimensions to obtain evaluation indicators for each dimension and the weight matrix between the three dimensions, which is used to build a multi-dimensional evaluation model. According to the construction method and process of the multi-dimensional evaluation model, the design project of Sichuan culture public facilities (garbage bins) was successfully launched, and the regional and regional characteristics of the final design concept were well recognized. Based on the evaluation model, the dimensional evaluation value B and comprehensive decision value E of the program can be obtained from the potential user evaluation scores, assisting the designer to screen more promising prototype solutions and clarify their optimization direction, which helps to improve the design iteration efficiency and reduce project cost. Therefore, the multidimensional evaluation model is an efficient and feasible design method for regional cultural products.