“互联网+”背景下博物馆新文创建设路径研究

Construction Path of the New Cultural and Creative Industry of Museums under the Background of “Internet Plus”

中文关键词: “互联网+”  博物馆  IP  新文创

英文关键词: “Internet plus”  museum  IP  new cultural and creative industry

中文摘要:

      目的 在“互联网+”背景下，探究博物馆新文创的建设路径。方法 通过分析“互联网+”背景下文博机构角色的转变、文创产品的升级发展和更新迭代，以及博物馆的传统与未来发展的思考，并结合具体案例分析，展开博物馆新文创的建设路径及其IP构建方式、方法的研究。结论 得出博物馆新文创建设要以内容为王，通过IP挖掘(主题先导)、IP塑造(故事驱动)、IP转化(多元演绎)、IP赋能(打通平台)层层递进，构建出以IP为核心的全新的文化生产方式，将博物馆文化及馆藏文物背后的中华优秀传统文化进行创造性转化和创新性发展。打通平台，赋能未来，通过实现文化价值和产业价值的良性循环，为博物馆新文创的建设提供新的思路和方法。

英文摘要:

      Explore the construction path of the new cultural and creative industry of museums under the background of “Internet Plus”. Through the analysis of the role transition of cultural institutions and museums under the “Internet Plus” background, the upgrade and development of cultural and creative industries, and thinking about tradition and future, the research on IP establishing methods is conducted in combination with the analysis of specific cases.The result is that the construction of the new cultural and creative industry focuses on content. A cultural production manner using IP as a core is constructed through IP digging, IP shaping, IP transforming and IP enabling, so as to make Chinese traditional culture behind cultural relics in the collection of cultural institutions have creative transformation and innovative development and realize positive cycle of cultural value and industrial value. This provides a new idea and method for the construction of the new cultural and creative industry of museums.