移动端单词学习应用的游戏化设计研究

Exploring Gamification Design on Mobile Vocabulary Learning Application

中文关键词: 游戏化设计  游戏化体验  单词学习  移动端应用设计

英文关键词: gamification  gameful experience  language learning  mobile APP design

中文摘要:

      目的 探究特定游戏化设计元素对用户的学习行为及游戏化体验的影响，通过将游戏化设计应用于移动端单词学习APP设计中，验证是否能有效提升移动端单词学习产品的游戏化体验和可用性。方法 通过严谨的实验法对成长性、社交、个性化游戏化设计元素在单词学习情景的应用进行探究与验证，并对比市场上其他单词学习应用，从而进行游戏化体验及可用性测试评估。结果 研究结果表明社交、成长性游戏化设计元素能够有效提升被试的游戏化体验，个性化、游戏化设计元素可显著提升被试学习单词的时间。相较于市场上的单词学习应用，游戏化单词学习应用具有更高的可用性，同时显著提升了用户的游戏化体验。结论 游戏化设计元素显著提升了用户的游戏化体验，并影响了用户的学习行为。

英文摘要:

      This study explores the impact of specific gamification design elements on user’s learning behavior and gameful experience and verifies whether it can effectively improve the gamification experience and usability of mobile word learning products by applying gamification design to mobile word learning APP design. Through rigorous experimental methods, the application of growth, social, and personalized gamification design elements in word learning scenarios is explored and verified, and other word learning applications on the market are compared to conduct gamification experience and usability test evaluation. The research results show that social and growth gamification design elements can effectively enhance the participants' gamification experience, and personalized and gamification design elements can significantly improve the time for participants to learn vocabulary. Compared with word learning applications on the market, gamified word learning applications have more usability, and significantly improve the user's gamification experience at the same time.The gamification design elements significantly improved the users' gamification experience, and improved learning behavior.