基于A-Kano模型的微信导览程序功能需求研究

Functional Requirements of WeChat Guide Program Based on A-Kano Model

中文关键词: 微信导览程序  A-Kano模型  功能需求  用户满意度

英文关键词: WeChat guide program  A-Kano model  functional requirements  user satisfaction

中文摘要:

      目的 促进国内景区微信导览程序设计的发展，在微信小程序有限的界面空间内提供符合游客需求的功能，提升游客对微信导览程序的用户满意度。方法 以游客对微信导览程序的功能需求为出发点，通过对多景区导览程序的使用初选出常用一级功能、二级功能并将其作为研究对象。先通过帕累托方法筛选出游客心中的重要功能需求，再用A-Kano模型分析游客对功能需求的满意度并进行权重评分，量化评估微信导览程序中各功能的需求层次属性。结果 获得了隋唐洛阳城景区微信导览程序各功能的需求属性分类及优先级排序，并通过新的功能配置进行了验证。结论 微信导览程序功能需求研究方法符合我国游客的行为习惯，能够有效提升我国游客的用户满意度，为景区微信导览程序，以及其他微信小程序的开发提供了设计参考。

英文摘要:

      This paper aims to promote the development of WeChat guide program design in domestic scenic spots, provide functions that meet the needs of tourists in the limited interface space of WeChat applet, and improve the user satisfaction of WeChat guide program for tourists. Based on the research of tourists' functional requirements for WeChat guide program, the common primary and secondary functions were selected as the research objects through the use of multi scenic spot guide programs. Firstly, the Pareto method was used to screen out the important functional requirements in the minds of tourists, and then the A-Kano model (An Analytical Kano Model) was used to analyze the satisfaction of tourists to the functional requirements, and the weight score was used to quantitatively evaluate the hierarchy of needs of each function of WeChat guide program. The demand attribute classification and priority ranking of each function of WeChat guide program in the Sui and Tang Dynasties of Luoyang City were obtained, and verified by the new function configuration. The WeChat guide program tourist demand research method proposed in this paper is in line with the behavior and habits of tourists in China, and can effectively improve the user satisfaction of Chinese tourists. It provides a design reference for the development of WeChat guide program and other WeChat small programs.