“汉画像的日常”文创产品设计研究

Design of Cultural and Creative Products of “Daily Portraits of Han Dynasty”

中文关键词: 汉画像日常  叙事语境  审美日常  文化记忆

英文关键词: Han Dynasty portrait daily  narrative context  aesthetic daily  cultural memory

中文摘要:

      目的 在认识汉画像艺术叙事结构的基础上，介入设计要素的方法与路径，探讨设计的形式、功能、媒介与传统艺术要素链接的可能性。在传承与创新的融合中，发掘传统文化价值对设计创新的建构、对美育的社会性渗入以及对当下生活方式的影响。方法 “汉画像的日常”文创产品设计以“迎宾宴饮”为素材，将宴饮图分解为若干“构件”——乐舞百戏、祥瑞装饰、狩猎庖厨等，还原一个“汉画像日常”的语境。设计提取图像的“模件化”结构与叙事性的语言。从汉画像艺术视觉意象的表达特征，进行图形推衍、造型语义与系列组合。结论 汉画像文创产品设计用新的媒介将汉代的艺术符号“日常”化，注重符号与产品功能的内在关联。日常器物不仅仅是用来“使用”，更注入了人的情感与特殊的历史情境。设计师通过各种媒介再现汉画像艺术的历史原境，使消费者在文化情境中感受到设计的视觉语言，从而实现传统文化的现代传播。

英文摘要:

      On the basis of understanding the narrative structure of Han Dynasty portrait art, this paper aims to get involved in the methods and paths of design elements and explore the possibility of the link between the form, function, media of design and traditional art elements. In the integration of inheritance and innovation, we explore the influence of traditional cultural values on the construction of design innovation, the social infiltration of aesthetic education and the current lifestyle. The design method of this “Daily Portrait of Han Dynasty” cultural and creative product was based on the material of “Welcoming Guests and Banqueting”. The banqueting picture was decomposed into several “components”:music and dance, auspicious decoration, hunting cooking, etc., to restore the context of “Daily Portrait of Han Dynasty”. The design extracted the “modular” structure and narrative language of images. From the expression characteristics of visual image of Han Dynasty portrait art, this paper deduced the graphic derivation, modeling semantics and series combination. The conclusion of this paper is that the artistic symbols of Han Dynasty are “normalization” in the product design of Han portrait creation with new media, and pay attention to the internal correlation between symbols and product functions. Daily objects are not only “used”, but also infused with human emotions and special historical situations. The designer reproduces the historical original mirror of the Han Dynasty portrait art through various media, and the consumers feel the visual language of the design in the cultural context, so as to realize the modern communication of traditional culture.