包装设计中的传统视觉符号应用

Application of Traditional Visual Symbols in Packaging Design

中文关键词: 包装设计  视觉符号  文化载体

英文关键词: packaging design  visual symbols  cultural carrier

中文摘要:

      目的 探索包装设计中传统视觉元素符号之表现。方法 传统文化元素在当前的社会文化浪潮中不断与各个领域融合与共生，并在这一过程中碰撞出许多火花，让文化艺术有了更加丰富的内容与表现形式。传统文化元素中的代表性视觉符号，以其在当前的发展势头为基础，分析其现实影响，然后从现实着眼，就当前的实际情况展开探究，总结出多样化的应用价值与效果，最后深入设计内部，由包装设计对文字、色彩等视觉符号的艺术化应用展开探究。结论 传统视觉符号是一种文化载体，也是人们社会生活的一种集中反映与表现，将其与包装设计相融合，可以让包装设计作品更加贴近现实生活，获得良好的市场前景，并对传统文化实现更加长远的继承和发扬。

英文摘要:

      This paper aims to explore the expression of traditional visual element symbols in packaging design. In the current social and cultural tide, traditional cultural elements are constantly trying to integrate and co-exist with each other in various fields, and many sparks are generated in this process so that culture and art have richer content and expression forms. The representative visual symbols in traditional cultural elements, Based on their momentum in the current development, realistic effects are analyzed, and then from the reality, the current actual situation is explored, the diverse value and effect of application of the final in-depth internal design are summed up. Finally go deeper into the design, the artistic application of visual symbols such as words and colors are explored by packaging design. The traditional visual symbol is not only a cultural carrier but also a concentrated reflection and expression of people’s social life. Integrating it with packaging design can make the packaging design work more closely to real life, obtain good market prospects, and carry forward the traditional culture in a longer-term.