平面设计中审美元素的艺术化表现

The Artistic Expression of Aesthetic Elements in Graphic Design

中文关键词: 审美元素  审美追求  文化魅力

英文关键词: aesthetic elements  aesthetic pursuit  cultural charm

中文摘要:

      目的 探索审美作用下的平面设计艺术化倾向。方法 受当前人们的审美观念转变的影响，大变革、大创新成为一种潮流，各艺术领域不断强化审美意识和审美表现，以期为艺术效果的升华创造条件。立足于当前时代背景，在审美追求不断升级下，探讨平面设计领域的审美化创造，分析平面设计的发展趋势和主体因素、受众因素，然后聚焦在构图的功能性、视觉冲击力的强化和秩序性的凸显上，分别探究审美元素在其中的艺术化表现。结论 在资源和信息不断多样和丰富的当下，将审美元素进行艺术化地改造和创意应用，使其融入平面设计中，在视觉和情感上提升设计效果，得到更多人的关注与喜爱，在带来更加理想的设计效果的同时，成功塑造了独特的文化魅力。

英文摘要:

      This paper aims to explore the artistic tendency of graphic design under the aesthetic effect. Under the influence of the change of people’s aesthetic ideas, the great transformation and innovation have become a trend, and aesthetic consciousness and aesthetic expression are constantly strengthened in various artistic fields to create conditions for the sublimation of artistic effects. Based on the current time background and the escalating of aesthetic pursuit, the paper explores the creation of aestheticization in the field of graphic design, analyzes the development trend of graphic design and the main factors, audience, and then focuses on the function, the strengthening of the visual impact of the composition and highlight on the bottom, and explores the aesthetic elements in one of the artistic performance. At a time when resources and information are constantly diverse and rich, the aesthetic elements are transformed artistically and applied creative into graphic design, which can improve the design on visual and emotional effect, get more people’s attention and love, and will lead to more ideal design in effect at the same time, successfully shaping the unique cultural charm.