基于章水泉竹艺非物质文化遗产的APP设计与研究

The APP Design and Research Based on the Zhangshuiquan Bamboo Ware for Intangible Cultural Heritage

中文关键词: 非物质文化遗产  传承与推广  章水泉竹艺  APP设计

英文关键词: intangible cultural heritage  protection and promotion  zhangshuiquan bamboo ware  APP design

中文摘要:

      目的 针对章水泉竹艺非物质文化遗产在目前所遭遇的传承困境，利用数字媒体技术与互联网平台，打造推动其产品创新与文化传承的APP，助力其文化与产品的传播与推广，进而为湖北地区的非遗文化发展提供参考。方法 从章水泉竹器的本源出发，对其主要产品门类、工艺特点与艺术形式进行整理与分类，分析制约其传承与发展的主要原因，进而提出设计策略，并通过数字化传承、合作创新、成果推广3个策略模块针对性地进行APP设计。结论 章水泉竹艺APP设计通过利用数字媒体技术与互联网平台优势，将其历史与工艺资料进行数字化保存与展示，实现了文化保护功能;将其传统技艺与新锐设计思维通过线上平台进行融合与创新，实现了设计创新功能;将其制作流程与文化精髓通过直播与精准推送展现于公众视野，实现了产品推广功能。最终，为章水泉竹艺的传承与推广提供了新的路径。

英文摘要:

      Based on the current inheritance dilemma of Zhangshuiquan bamboo art’s intangible cultural heritage, this paper uses the digital media technology and Internet platform to create an APP that promotes its product innovation and cultural inheritance and helps the dissemination and promotion of its culture and products. provide a reference for the development of intangible cultural heritage in the Hubei area. Starting from the origin of Zhangshuiquan bamboo wares, this article sorts about their types, technical features and art forms, analyzes the major reason that limits its inheritance and development, then, a design strategy is proposed, and the APP is designed in a targeted manner through three strategic modules:digital inheritance, cooperative innovation, and achievement promotion. Zhangshuiquan Bamboo Ware APP design realizes the function of cultural protection by using the advantages of digital media technology and Internet platform to digitally preserve and display its history and craftsmanship; integrates and innovates its traditional skills and cutting-edge design thinking through the online platform that realized the function of design innovation; shows its production process and cultural essence to the public through live broadcast and accurate push, and realizes the function of product promotion. Finally, the design of zhangshuiquan bamboo ware APP provides a new path for the inheritance and promotion of bamboo art.