基于数据指标体系的网络消费商业模式创新模型构建研究

Innovation Model Construction of Online Consumption Business Model Based on Data Index System

中文关键词: 数据指标体系  网络消费  商业模式创新  以用户为中心

英文关键词: data index system  online consumption  business model innovation  user-centered

中文摘要:

      目的 对网络消费商业模式可度量评估的创新模型进行构建研究，从而揭示其创新机会。方法 以设计与数据驱动商业模式创新的理念来组织网络消费商业模式的内容要素与创新路径，并以用户为中心创建面向网络消费商业模式内容要素的度量框架，在此基础上探索以绩效度量系统(PMS)为原理的基于数据指标体系的创新模型。结果 设计师可以利用设计思维参与并引导商业模式创新设计，以用户为中心生成有效的商业模式内容要素及相关绩效指标，加强企业绩效的基准管理。结论 以用户为中心，重构网络消费商业模式的5个内容要素与创新路径;以价值驱动因素为基础设计和选择内容要素的度量参考项，从而构建度量框架;绩效度量系统(PMS)包括财务和非财务关键绩效指标(KPI)，可以支持商业模式创新过程;基于关键绩效指标(KPI)与价值驱动因素的强关联性，通过衡量已有15个价值驱动因素(度量参考项)来设计相应的44个关键绩效指标(KPI)，最终生成创新模型。

英文摘要:

      This paper conducts constructive research on the innovation model that can be measured and evaluated for the online consumption business model to reveal its innovation opportunities. Based on the concept of design and data- driven business model innovation, the content elements and innovation path of the online consumption business model are organized, and a user-centered measurement framework for content elements of online consumption business model is created. On this basis, an innovation model based on the data index system principle according to the performance measurement system (PMS) is explored.It is concluded that designers can use design thinking to participate and guide business model innovation design, and user-centered generation of effective business model content elements and related performance indicators can strengthen the benchmarking management of enterprise performance. Take the user as the center, reconstruct the online consumption business model five content elements and the innovation path; based on the value-driving factors, the measurement reference items of content elements are designed and selected to construct the measurement framework. The performance measurement system (PMS) includes financial and non-financial key performance indicators (KPIs) that can support the business model innovation process. Based on the strong correlation between key performance indicators (KPIs) and value drivers, 44 key performance indicators (KPIs) are designed by measuring 15 value drivers (measurement reference items), and the innovation model is finally generated.