基于鄱阳湖地域文化特色文创产品“活态化”设计

“Living” Design of Cultural and Creative Products Based on Poyang Lake Regional Cultural Characteristics

关键词:  鄱阳湖地域文化  活态化设计  文创产品

Key words:  Poyang Lake regional culture  living design  cultural and creative products

摘要:

目的 致力于鄱阳湖地域文化特色产品的“活态化”设计研究，提出具有创新性的鄱阳湖文创产品设计方法，从而提升产品文化内涵，弘扬鄱阳湖地域文化。方法 建立了与鄱阳湖地域文化特色产品对应的设计模型图，并以具体的设计实例进行了展示和验证，使文创产品既拥有优质的视觉效果时又兼具产品的日常使用价值和良好的使用体验感，既具有文化艺术性又注重了“以用为本”的设计理念。着眼于鄱阳湖地域文化特色文创产品“活态化”视角，遵循寻找活态化转换的契合点、注重鄱阳湖地域文化原味的传达、重建文化认同感、树立文化传播观的设计原则，通过案例的结合运用为鄱阳湖文化创意产品的设计提供具体可行的方法策略。结论 以鄱阳湖文化创意产品进行实践论证，为当今文创产品设计提供有参考价值的资料，使鄱阳湖物质文化得以保全，非物质文化得以“活化”，最终实现文化传承与文创产品创新的双赢。

Abstract:

This paper focuses on the“living” design of products characterized by Poyang Lake regional culture to put forward innovative design methods of Poyang Lake Cultural and creative products, thus enhancing the cultural connotation of products and promoting the regional culture of Poyang Lake. With the establishment of design model diagram related to products characterized by Poyang Lake regional culture and the demonstration and verification of specific examples, the cultural and creative products not only had high-quality visual effect, but daily-use value as well as good user experience; not only obtained artistic quality, but emphasized the use-oriented philosophy. Based on the “living” perspective of cultural and creative products with the characteristics of regional culture in Poyang Lake, in compliance with the design principles of living transformation, authentic transmission of regional culture in Poyang Lake, cultural identity reconstruction, and establishment of cultural communication concept, the definite and viable methods and strategies were provided for the design of Poyang Lake cultural and creative products combined with examples. The practical demonstration of Poyang Lake cultural and creative products provides reference value for the design of current cultural and creative products, so that the material culture of Poyang Lake can be preserved and the non-material culture can be “living”, therefore achieving a win-win situation between cultural inheritance and cultural and creative product innovation.