触觉在平面设计中的影响及应用探析

Analysis on the Influence and Application of Tactile Sensation in Graphic Design

中文关键词: 发展需求  信息传递  感知空间

英文关键词: development demand  information transmission  sense of space

中文摘要:

      目的 探索在平面设计发展过程中对触觉的强化和凸显及实践途径。方法 结合当前平面设计领域的现实发展需求和其对信息传递的重视程度，以触觉为突破口，关注与迎合受众的心理与情感，得出触觉在增强平面设计的宣传效果、完善设计素材和强化情感体验等方面的影响，并从这三个方面的优势出发，结合材质、肌理和互动功能的创新与突破去探索书籍装帧设计、包装设计等对触觉元素的艺术化应用策略。结论 触觉元素之于平面设计是一种关键性存在，其不仅让原本单一的艺术形式变得丰富立体，增强了平面设计的多样化、艺术化效果，还凭借自身的优势给当前的平面设计指明了发展方向与融合路径，给平面设计作品的创新提供了动力，这一点值得肯定，也有必要在今后的设计实践中大力践行。

英文摘要:

      This paper is to explore ways to strengthen and highlight the tactile sensation in the development of graphic design. Combining with the current realistic development demand in the field of graphic design and its importance for information transmission, we take tactile sensation as a breakthrough to focus on and cater to the psychology and emotion of the audience, and derive the influence of tactile sensation in enhancing the publicity effect of the graphic design, perfecting design materials and strengthening emotional experience, etc., and starting from the advantages of these three aspects, combined with the innovation and breakthrough of material, texture and interactive capabilities to explore the artistic application of tactile elements in book binding design, packaging design and so on. Tactile elements are a key element in graphic design. Not only do they make the original single art form become rich and three-dimensional, strengthen the diversification of the graphic design and artistic effect, but also show the development direction and integration path for the current graphic design with its own advantages, and give impetus to the innovation of graphic design works, which is worthy of recognition and necessary to be vigorously practiced in the future design practice.