当代包装设计中图案表现的发展方向探究

Exploration of Development Direction of Graphic Expression in Contemporary Packaging Design

中文关键词: 包装设计  图案表现  发展方向

英文关键词: packaging design  graphic performance  development direction

中文摘要:

      目的 探讨当代包装设计中图案元素表现的发展方向，给设计实践以思考和启示，提升包装设计质量。方法 首先对包装设计中图案元素的含义和特点进行了总结，然后探讨了图案表现的发展方向，包含民族化、地域化、扁平化等，并结合实际作品对这些发展方向进行了具体分析。结论 图案是包装设计的重要元素，伴随着时代发展和包装设计的变化，图案表现也呈现出了新的方向，需要设计者对此有充分的重视，并主动顺应这些发展方向，方能保证设计的与时俱进，在当代人喜闻乐见的同时，为包装设计的发展贡献一份自己的力量。

英文摘要:

      This paper is to explore the development direction of graphic elements in contemporary packaging design, to give thoughts and inspiration to design practice, and to improve the quality of packaging design. Firstly, the meaning and characteristics of graphic elements in packaging design were summarized, and then the development direction of graphic expression was discussed, including nationalization, regionalization, flattening, etc., and these development directions were specifically analyzed in combination with practical works. Graphics is an important element of packaging design. With the development of the times and the changes of packaging design, graphic performance also presents a new direction, which requires designers to pay full attention to and actively comply with these development directions, so as to ensure that the design keeps pace with the times and contribute to the development of packaging design while being loved by contemporary people.