基于AHP与模糊模型的农特产品包装设计与评价

Packaging Design and Evaluation of Agricultural Specialty Products Based on AHP and Fuzzy Mathematical Model

中文关键词: AHP  模糊模型  包装设计  农特产品  乡村振兴

英文关键词: AHP  fuzzy model  packaging design  agricultural specialty products  rural revitalization

中文摘要:

      目的 基于AHP层次分析法、包装设计理论、数学模糊模型，针对维西傈僳族自治县农业特色产品——“百花蜜”进行包装设计和评价。方法 基于AHP模型构建了由4个主要阶段组成的农特产品包装设计系统。构建了农特产品包装关键设计要素集合及其层次模型，计算了重要设计要素权重，生成了关键要素重要度排序。结果 通过基于AHP与模糊数学模型所构建的设计系统，完成了2套完整的维西县农特产品“百花蜜”的包装设计，并基于模糊数学模型实现了百分制评价。结论 通过实例证明了AHP与模糊数学模型在农特产品包装设计过程中的可适性，赋予包装设计整体过程科学性与全面性，利用理性方法弥补设计端感性主导的缺陷，从包装设计角度提高农特产品进入市场前端的产品质量，更有效地助力乡村振兴。

英文摘要:

      Based on AHP (Analytic Hierarchy Process), packaging design theory and mathematical fuzzy model, the packaging design and evaluation of Baihuami, a special agricultural product in Weixi Lisu Autonomous County, was carried out. Based on the AHP model, the agricultural specialty product packaging design system is constructed, which is divided into four main stages. The key design elements set of agricultural specialty product packaging and its hierarchy model are constructed, the weight of important design elements is calculated, and the importance ranking of key elements is generated. Through the design system constructed based on AHP and fuzzy mathematical model, two sets of packaging design of Weixi agricultural specialty product “baihuami” were completed, and the hundred mark system evaluation was realized. The applicability of AHP and fuzzy mathematical model in the packaging design process of agricultural specialty products is proved by examples, which endows the overall process of packaging design with scientificity and comprehensiveness. The rational approach is used to make up for the deficiency of the emotional domination at the design end, so as to improve the product quality of agricultural specialty products entering the front end of the market from the perspective of packaging design, and to help the rural revitalization.