| Taking consumer demand in the era of experience economy as the starting point, combined with the new trend of cultural and tourism integration, the paper explores the development trend and design methods of tourism cultural and creative products under the experience demand. A comprehensive analysis of the market demand and cultural tourism consumption model under the experience economy is carried out. According to the five experience dimensions divided by marketing scholar Dr. Bernd Schmidt, combined with the current status and trend of tourism cultural and creative products development, five experience modules corresponding to the hierarchy of needs:sense, thinking, behavior, sharing and emotion are put forward. Through the correlation function of different modules, this paper discusses ways to increase the interaction, emotion, culture and persuasion properties of tourism cultural and creative products, as well as ways to improve their design level. According to the five requirements of contemporary tourism consumers’ sensory, cognitive, health, sharing and emotions, this paper tries to use five experience modules as design touchpoints, with the help of adding five senses design, integrating into the pluralistic knowledge system, improving the links of persuasion, adding Internet celebrity elements and dividing five strategic points of emotional level, enhances the experience value of tourism cultural and creative products, and provides creative and feasible optimization methods for its further development and improvement. |
