民间艺术融入文创产品设计的方式

Way of Integrating Folk Art into Cultural and Creative Product Design

中文关键词: 民间艺术  文创产品  文化价值

英文关键词: folk art  cultural and creative products  cultural value

中文摘要:

      目的 探索新时期民间艺术元素与文创产品设计的交融与创新实践。方法 民间艺术是我国劳动者长期的智慧结晶，是中华文化的重要内容，其中蕴含的元素符号、文化内涵等都在当前的时代发展中延伸出多样化的艺术形式。对民间艺术的现实意义和文化价值进行总结，并探讨其在与文创产品融合中所呈现的巨大的商业价值，总结两者在互相借鉴与发展的道路上所展现出的现实状况，尤其对不良的发展势头进行重点关注，总结基础性的民间艺术元素与现代发展趋势的结合路径，并就两者的融合与发展进行详细地解析与论述。结论 民间艺术资源的文化价值丰富，其与文创产品的融合是传统文化产业发展的新思路和新方法，这既可以促进文创产品的设计创新，又能够让民间艺术在新时期获得更好的传承与发展。

英文摘要:

      The purpose of this paper is to explore the integration and innovation practice of folk art elements and cultural and creative product design in the new era. Folk art is the crystallization of the long-term wisdom of Chinese laborers and an important content of Chinese culture. The element symbols and cultural connotations contained in folk art have been extended into diversified art forms in the current development of the Times. This paper summarizes the practical significance and cultural value of folk art, discusses its huge commercial value in the integration of cultural and creative products, summarizes the realistic situation of the two on the road of mutual reference and development, and pays special attention to the bad development momentum. On this basis, it summarizes the combination path of basic folk art elements and modern development trend, and analyzes and discusses the integration and development of the two in detail. Folk art resources are rich in cultural value, and their integration with cultural and creative products is a new idea and method for the development of traditional cultural industry, which can not only promote the innovation of cultural and creative product design, but also enable folk art to obtain better inheritance and development in the new era.