传统视觉符号在包装设计中的应用

Application of Traditional Visual Symbols in Packaging Design

中文关键词: 包装设计  视觉符号  文化载体

英文关键词: packaging design  visual symbols  cultural carrier

中文摘要:

      目的 探索包装设计中传统视觉元素符号之表现。方法 传统文化元素在当前的社会文化浪潮中不断尝试与各个领域的融合与共生，让文化艺术有更加丰富的内容与表现形式。探索的出发点就是传统文化元素中的代表性视觉符号，以其在当前的发展势头为基础，并着眼现实，依实际情况展开分析与探究，总结出其具有多样化的应用价值与效果。最后深入设计内部，以包装设计对文字、色彩等视觉符号的艺术化应用展开探究。结论 传统视觉符号是一种文化载体，也是人们社会生活的一种集中反映与表现，将其与包装设计相融合，可以让包装设计作品更加贴近人们的现实生活，获得良好的市场前景，并对传统文化实现更加长远地继承和发扬。

英文摘要:

      This paper aims to explore the expression of traditional visual element symbols in packaging design. In the current social and cultural tide, traditional cultural elements are constantly trying to integrate and co-exist with each other in various fields, and many sparks are generated in this process, which makes culture and art have more abundant contents and forms of expression. The starting point is the representative of the traditional culture elements of visual symbols. On the basis of its momentum in the current development and the reality, the current actual situation is explored, the diverse value and effect of application are summed up, and the artistic application of visual symbols such as text and color in packaging design is explored. The traditional visual symbol is not only a cultural carrier, but also a concentrated reflection and expression of people's social life. Integrating it with packaging design can make the packaging design work more close to the real life, obtain good market prospect, and carry forward the traditional culture in a longer term.