水墨元素在平面设计中的应用

Application of Ink Elements in Graphic Design

中文关键词: 视觉效果  审美意境  民族特性

英文关键词: visual effect  aesthetic conception  national identity

中文摘要:

      目的 探索平面设计领域对传统文化元素的突破性借鉴与应用。方法 平面设计领域对传统文化元素的借鉴是值得肯定的，只是整个应用过程与方法并不能随意而为，必须结合实际需要进行大胆创新。详细分析水墨艺术形式与平面设计领域的各种艺术碰撞。先从整体的时代趋势与平面设计的需求出发，分析原因，得出有效的应用方向，然后具体而明确地从视觉效果、文化内涵和审美意境3个层面进行挖掘，尝试以包装设计、广告设计、海报设计为突破口，进行理论论述和实践探索。结论 水墨元素对平面设计的相关影响与渗透，促使平面设计领域进行了大胆地尝试和创新，这促使现代与传统在一定程度上相互交织，以完美的作品形式呈现出来，成功地走上了宽广的创新发展之路。

英文摘要:

      This paper aims to explore the breakthrough reference and application of traditional cultural elements in the field of graphic design. The reference of traditional cultural elements in the field of method graphic design is worthy of affirmation. However, the whole application process and method cannot be done randomly, and bold innovation must be carried out in combination with actual needs. This paper analyzes in detail various artistic collisions between ink art forms and graphic design. First, from an era of whole trend and the demand of the plane design, the reason is analyzed, effective application direction are concluded, and then more specific and clear from visual, cultural connotation and aesthetic artistic conception mining in three dimensions, try to packaging design, advertising design, poster design as the breakthrough point, to explore in theory and practice. The influence and penetration of ink and wash elements on graphic design have prompted bold attempts and innovations in the field of graphic design, which has promoted the interweaving of modernity and tradition to a certain extent to present a more perfect work and successfully embarked on a broader road of innovation and development.