元代肖形印的图文融合策略与设计启示

Design inspiration and Strategies of Image-Text Fusion of Graphic Seals in Yuan Dynasty

中文关键词: 元代  肖形印  图文融合  策略  设计启示

英文关键词: yuan dynasty  graphic seal  image and text fusion  strategy  design inspiration

中文摘要:

      目的 通过对元代肖形印图文融合特征的分析归纳，总结其图文组织关系与印面经营策略，在完成元代肖形印图形传统文化价值挖掘与保护的基础上，尝试为传统视觉经典的当代设计转化继承带来有益思考。方法 从元代肖形印图文融合的历史文化背景入手，分析其出现的缘由与特征，并在此基础上梳理探讨元代肖形印的图文融合策略，及其对当代设计的关联启示。结论 与先秦及汉代肖形印不同，图文融合是元代肖形印的显著特征，其具有多样化的适形、多层次意指和多元素碰撞的核心构建逻辑。文字的图形化、雅文化的大众普适及符号凝练的求同存异，则分别是元代肖形印对图文融合需求、市民文化需求和形式法则需求的具体回应，这便成为现代设计对元代肖形印图形继承转化的有效切入点。

英文摘要:

      The paper aims to summarize the organization relationship of the image and text and the management strategy of the printing surface through the analysis and induction of the characteristics of the integration of the image and text of the graphic seal in the Yuan Dynasty. On the basis of the completion of the excavation and protection of the traditional cultural value of the graphic seal in Yuan Dynasty, it tries to bring beneficial thinking for the transformation and inheritance of traditional visual classics in contemporary design. Starting from the historical and cultural background of the integration of image and text of the graphic seal of Yuan Dynasty, this paper analyzes the causes and characteristics of its emergence, and on this basis, sorts out and discusses the strategy of the integration of image and text of the graphic seal of the Yuan Dynasty, and its enlightenment for contemporary design. Different from the Pre-Qin and Han Dynasty graphic seal, the integration of image and text is a significant feature of Yuan Dynasty. The integration of image and text has a diversified core construction logic of conformability, multi-level meaning and multi-element collision. The graphicization of text, the popularity of elegant culture and the concise seeking common ground while reserving differences of symbols are the specific responses to the needs of the integration of images and texts, the needs of citizens' culture and the needs of formal laws, which become the effective entry point of modern design for the inheritance and transformation of the pictorials of the zodiac of the Yuan Dynasty.