基于在线评论的考古盲盒用户体验影响因素研究

Influencing Factors for User Experience of Archaeological Blind Box Based on Online Reviews

中文关键词: 在线评论  考古盲盒  扎根理论  用户体验

英文关键词: online review  archaeological blind box  grounded theory  user experience

中文摘要:

      目的 通过对考古盲盒在线评论进行数据挖掘，分析考古盲盒用户体验形成的影响因素与成因机制，探索考古盲盒用户体验设计的优化方式。方法 基于在线评论的研究方法，采集河南博物院考古盲盒淘宝线上销售平台的在线评论为数据样本，以价值感知质量为分析的理论视角，应用Python软件收集评论数据，依据扎根理论的3级编码程序，借助Nvivo12.0质性分析工具进行3级编码。结果 从情感、社会、功能价值感知3个维度出发，分析出影响考古盲盒用户体验因素3个层级之间的关系，其中情感价值感知质量为首要影响因素，社会价值感知质量为关键影响因素，功能价值感知质量为次要影响因素。结论 对其价值感知质量因素及其子因素的作用机理进行剖析，并由此归纳了考古盲盒用户体验APF3维模型，及其各要素关系与影响机制。

英文摘要:

      The influencing factors and cause mechanism that the formation of archaeological blind box user experience are analyzed by data mining the online reviews of the archaeological blind box, so that the optimized way of archaeological blind box user experience will be further explored. Based on the research method of online reviews, these online reviews of archaeological blind box from Taobao online sales platform of Henan Museum were collected as data samples, and the theoretical basis of value perception quality was used to collect the review data by Python software, and the three-level coding procedure based on the grounded theory was conducted by Nvivo12.0 qualitative analysis tool. The relationship between the three levels of factors affecting the user experience of archaeological blind boxes was analyzed from the perspective of three dimensions-emotional, social, and functional value perception, among which the emotional, social, and functional value perception quality was taken as a primary influence factor, the key influence factor and the secondary influence factor. Based on the analysis of the value perception quality factors and the mechanism of its sub-factors, the APF3 dimension model of archaeological blind box user experience, the relationship and influence mechanism of each factor are summarized.