地域文化创意产品设计研究

Design of Regional Cultural Creative Products

关键词:  地域文化创意产品  设计思路  地域风格

Key words:  regional cultural creative products  design idea  regional style

摘要:

目的 探索地域性文化创意产品设计的主要原则与思路。方法 首先，对地域文化和文创产品分别进行论述，并对两者进行艺术层面的关联研究，引出地域文化创意产品设计趋势。其次，提出现实情况和未来发展综合作用下的地域文化创意产品设计原则与思路，根据去表面化、丰富功能、突出内涵等原则，总结可以进行尝试的探索方向。最后，在实践层面深入探索，结合传承与创新、情感的丰富与升华、市场趋势和可持续化等具体方向进行设计实践的尝试与落实，研究地域文化创意产品设计的具体呈现方式。结论 积极推进地域文化创意产品设计的丰富与发展，让这些承载独特地域风格的文创产品成为一张名片，助力文创设计领域不断创新。

Abstract:

This paper aims to explore the main principles and ideas of regional cultural creative product design. First of all, the regional culture and regional cultural creative products were briefly discussed respectively, and the artistic level correlation between the two was studied to lead to the trend of regional cultural creative product design. Secondly, the design principles and ideas of regional cultural creative products were put forward under the comprehensive effect of the actual situation and future development, the exploration directions that can be tried were summarized from the principles of desurface, enriching the functions and highlighting the connotation. Finally, in-depth exploration at the practical level, combined with inheritance and innovation, emotional enrichment and sublimation, market trend and sustainability and other specific directions of design practice attempt and implementation, research on the specific presentation of regional cultural creative products design. It is an inevitable choice for designers to actively promote the enrichment and development of regional cultural and creative product design, make these cultural and creative products with unique regional styles become a name card, facilitate innovation in the field of cultural and creative design, and promote the long-term development of related products.