地域文化视域下徐志摩名人文创产品设计

Xu Zhimo's Famous Cultural and Creative Product Design from the Perspective of Regional Culture

关键词:  徐志摩  嘉兴海宁地域文化  文化基因  符号元素因子  传承与创新

Key words:  Xu Zhimo  Haining region of Jiaxing  cultural gene  symbol element factor  inheritance and innovation

摘要:

目的 基于地域文化进行传承与鼎新，对徐志摩名人文化创意产品进行创新性设计与研究，以提升产品的内在文化价值。方法 从徐志摩名人文化和嘉兴海宁地域文化2个层面构建文化基因谱系图，运用设计符号学，对徐志摩名人文化与嘉兴海宁地域中的文化符号元素因子进行可视化提炼与研究，根据提取的显性符号元素因子运用耦合理论进行隐性符号元素因子提炼。运用语言学与产品语义学挖掘徐志摩名人文化背后的创作题材，结合嘉兴海宁地域文化特色因素进行产品设计开发。结论 从文学作品、名人故居、地域特色、非遗技艺等方面，探索名人文化、地域文化与文化创意产品融合的新路径，并赋予徐志摩名人文化创意产品新的生命力，使其传承与复兴的同时提升嘉兴城市文化自信力与文化底蕴。

Abstract:

Innovative design and research of Xu Zhimo's celebrity cultural and creative products are carried out, and inheritance and innovation are carried out based on regional culture, to enhance the intrinsic cultural value of the products. Construct a cultural gene pedigree map, visually refine and study the cultural symbol elements in Xu Zhimo's celebrity culture and Haining region of Jiaxing by using design semiotics, and refine the recessive symbol elements by using coupling theory according to the extracted dominant symbol element factor. Using linguistics and product semantics, this paper explores the creative theme behind Xu Zhimo's celebrity culture, and designs and develops products in combination with the regional cultural characteristics of Haining, Jiaxing.This paper explores a new way to integrate celebrity culture, regional culture, and culturally creative products from the aspects of literary works, celebrities' former residences, regional characteristics, and intangible skills, and endows Xu Zhimo with new vitality in celebrity cultural and creative products, so as to activate, inherit and revive Jiaxing's urban cultural self-confidence and cultural heritage.