基于游客使用体验的壮族特色高速公路服务区设施需求

Facility Demands of Zhuang Characteristic Expressway Service Area Based on Tourists' Experience

中文关键词: 高速公路服务区  文旅融合  游客需求  壮族文化

英文关键词: expressway service area  integration of culture and tourism  tourist demand  Zhuang culture

中文摘要:

      目的 提高壮族特色高速公路服务区建设水平，提升游客使用体验，丰富拓展壮族特色文化的文旅融合路径。方法 通过实地调研、访谈等形式，采用现场问卷调研与网上问卷调研相结合的方式，调查收集广西壮族自治区多个高速公路服务区的游客数据，筛选出相应的游客属性及游客对高速公路服务区服务设施需求的

英文摘要:

      The work aims to improve the construction level of Zhuang characteristic expressway service area, improve the user experience of tourists, and enrich and expand the cultural and tourism integration path of Zhuang characteristic culture. Through field investigation, interviews, and other forms, using the combination of on-site questionnaire investigation and online questionnaire investigation, this paper investigates and collects the tourist data of multiple expressway service areas in Guangxi, and selects the corresponding tourist attributes and the