基于评论文本的产品意象参数化评价方法

Parametric Evaluation Method of Product Image Based on Review Text

中文关键词: 产品评论  文本挖掘  设计调研  感性工学  BP神经网络

英文关键词: product evaluation  text mining  design research  Kansei Engineering  BP neural network

中文摘要:

      目的 将评论文本挖掘方法与设计调研的多样化需求相匹配，将文本挖掘结果与设计方案的参数化分析与评价相结合。方法 通过网络爬虫获取购物网站中的产品评论文本，明确调研目标，使用意象词汇进行描述，采用

英文摘要:

      The paper aims to match the product review text mining method with the diversified demands of design research and to combine the text mining results with the parametric analysis and evaluation of design schemes. Product evaluation on the network shopping website is retrieved by crawlers. The research objectives are defined and described with imagery words.