基于非遗主题的文创产品设计策略与方法研究

Design Strategy and Method of Cultural and Creative Products Based on Intangible Cultural Heritage Theme

中文关键词: 非遗品牌  文创设计  产品形态  非遗传承

英文关键词: intangible cultural heritage brand  cultural and creative design  product form  intangible cultural heritage inheritance

中文摘要:

      目的 针对非遗在当代的文化价值转化现状，探索非遗主题与文创产品结合以促进非遗文化传承、文创产品创新的设计策略与方法。方法 分析课题研究现状，指出非遗文创设计的现存问题，并通过案例分析与方法总结，提出较完整的设计策略与方法体系。结论 非遗主题文创产品设计不仅限于物质型的产品服务，更在于非物质型的精神体验。采用非遗主题品牌化、文创产品市场化等方式，通过生活类形态与个性化标签的打造，从而吸引用户关注、推进年轻化进程，非遗文化与创意产品可在顺应时代需求的基础上实现内容与载体的高质量融合。非遗文创产品设计可分为3个部分:一是以可视形态与功能体验为内容提炼文化符号;二是应用传统工艺或新兴技术搭建产品载体;三是以引流话题与场景体验激发品牌效应。

英文摘要:

      In view of the status quo of intangible cultural heritage in the contemporary cultural value transformation,this paperexplores the design strategies and methods of combining intangible cultural heritage theme with cultural and creative products to promote intangible cultural heritage and cultural and creative product innovation. Firstly, the research status of the project was analyzed, and the existing problems of intangible heritage cultural creative design were pointed out. Through case analysis and method summary, a more complete design strategy and method system were put forward. The design of intangible cultural heritage theme cultural and creative products is not only limited to material product services, but also lies in the intangible spiritual experience. With the application of intangible cultural heritage theme brand and cultural and creative products market-transformation, through the creation of life forms and personalized labels to attract users' attention, and promote the younger development route, intangible cultural heritage culture and creative products can achieve high-quality integration of content and carrier on the basis of meeting the needs of the times. The design of intangible cultural and creative products can be divided into three parts:the first is to refine cultural symbols with visual form and functional experience as the content; the second is to build product carrier with traditional technology or emerging technology; the third is to stimulate brand effect with topic and scene experience.