用户认知导向的购物聊天机器人界面设计研究

User Cognition Psychology Interface Design of Shopping Chatbot

中文关键词: 用户认知  购物聊天机器人  会话式交互界面  用户体验需求

英文关键词: user perception  shopping chatbot  conversational interface  user experience needs

中文摘要:

      目的 在认知心理学相关理论基础上，以用户认知需求为导向的设计方向下，探究并总结会话式交互的具体设计原则及策略。方法 基于用户的行为差异与认知特征，分析影响用户认知流程的界面设计问题，提出用户界面认知过程中感觉与审美、注意、学习与记忆以及思维特征等需求，结合明确产品型用户与非明确产品型用户的行为差异，建立认知特征—会话式交互界面体验需求映射模型。结论 通过认知特征与购物聊天机器人会话式交互界面体验需求分析，从用户的感觉特征与审美体验、注意特征、学习与记忆特征、思维特征4个方面提出相应的界面设计策略。结合信息架构的微观网络体系，根据信息整体、信息关联与信息实体3个方面对提出的设计策略进行整理，从设计需求、认知需求、界面设计需求、设计策略4个层级构建聊天机器人会话式界面设计模型。

英文摘要:

      Based on the relevant theories of cognitive psychology, this paper aims to explore and summarize the specific design principles and strategies of conversational interaction in the design direction of user cognitive needs. Based on the user behavior differences and cognitive characteristics, user interface design problems of cognitive process are analyzed, the user interface feeling and aesthetic, attention, learning and memory, and thinking characteristics demand are put forward, behavioral differences between explicit and non-explicit product users are combined, and cteristics - conversational interface mapping model experience requirements" is established. Through the analysis of cognitive characteristics and interactive interface experience demand of shopping chatbot, this paper puts forward corresponding interface design strategies from four aspects of user's feeling characteristics and aesthetic experience, attention characteristics, learning and memory characteristics, and thinking characteristics. Combined with the micro network system of information architecture, according to the three aspects of information integrity, information association and information entity, the proposed design strategy is sorted out, and the chatbot conversational interface design model is constructed from four levels of design requirements, cognitive requirements, interface design requirements, and design strategy.