汽车内饰品质感响度理论模型与实证研究

Theoretical Model and Empirical Research of Automobile Interior Quality Loudness

中文关键词: 品质感  品质感响度  喜好度  汽车内饰

英文关键词: quality perception  quality loudness  preference  automobile interior

中文摘要:

      目的 研究用户对汽车内饰品质感的感知特点与心理机制。方法 从审美视角出发，基于声音响度的心理理论，参考审美体验的倒U型曲线模型，提出汽车内饰品质感响度概念和理论模型，以描述用户感知汽车内饰品质感的心理机制，解释品质感与喜好度的关系。采用量表打分的方法，以汽车内饰部件方向盘为研究对象，通过对普通用户与专家用户的实验，获取被试品质感与喜好程度的变化数据，通过回归分析建立实验数据关系。结果 实验数据分析表明，用户的喜好程度与品质感存在二次函数关系，符合响度的心理感知规律，初步验证了产品品质感响度理论模型。汽车内饰的品质感与喜好度是2个相对独立的感知维度，在一定范围内，品质感对喜好度具有积极影响，当品质感超出(高于或低于)该范围时，品质感对喜好度具有消极影响。结论 汽车内饰品质感响度的理论研究，能够为汽车内饰的品质提升提供理论依据和技术支持。

英文摘要:

      It aims to study the users’ perception characteristics and psychological mechanism for automobile interior quality. From an aesthetic perspective, the concept and theoretical model of automobile interior quality loudness are proposed based on the psychological theory of sound loudness and the inverted U-shaped curve model of aesthetic experience, so as to describe the psychological mechanism of users' perception of automobile interior quality and explain the relationship between quality perception and preference. The steering wheel, one of the automobile interiors, is used as the research object, and the experiments among ordinary and expert users are conducted, so that the data of changes in quality and preference for the object are obtained with the method of scale scoring, and the relationship of experimental data is established through regression analysis. There occurs a quadratic function relationship between the users’ preference for the automobile interior and the quality of the automobile interior, and the relationship conforms to law of mental perception for loudness. Thus, the existence of the loudness is tentatively verified for automobile interior quality. The two relatively independent perceptual dimensions, automobile interior quality and preference, and the former has a positive effect on the latter within a certain range. When exceeding this range, it turns negative. In conclusion, the research on the automobile interior quality loudness can provide the theoretical basis and technical support for improving the quality of automobile interiors.