基于桂北传统建筑的旅游文化创意产品设计研究

Design of Tourism Cultural and Creative Products Based on Traditional Architecture in Northern Guangxi

中文关键词: 文化创意产品  传统建筑  旅游纪念品  桂北地区

英文关键词: cultural and creative products  traditional architecture  souvenirs  northern Guangxi

中文摘要:

      目的 分析桂北地区建筑的文化精神、造型、结构、装饰、技艺等内容，将其应用到旅游文化创意产品中，使所设计的产品具有桂北传统建筑文化符号的特征，以此促进桂北传统建筑文化的传承及旅游业的发展。方法 首先对桂北地区的建筑类型进行分类整理，从聚落公共建筑、天井式地居和干栏式楼居的造型、结构，以及建筑局部的屋檐、柱、门簪、柱础、门、窗、栏杆等装饰元素入手，挖掘、凝练、整理、归纳其文化符号和视觉元素;其次遵循旅游文化创意产品地域性、文化性、创意性、便携性等原则，对提取的元素进行解构、重构、融合等设计创新;最后进行设计实践。结论 结合桂北传统建筑文化元素进行旅游创意产品设计，可以提升产品的内涵与价值，让人们了解桂北建筑文化，有利于桂北建筑文化的保护和传播。通过研究处理好建筑内容、元素提取、恰当载体、设计方法的关系，为基于桂北建筑文化的创意产品设计提供一些参考。

英文摘要:

      This paper is to analyze the cultural spirit, modeling, structure, decoration and techniques of the architecture in northern Guangxi, apply them to the tourism cultural and creative products, make the designed products have the characteristics of the cultural symbols of traditional architecture in northern Guangxi, and thus promote the inheritance of traditional architectural culture and the development of tourism in northern Guangxi. First of all, the architectural types in northern Guangxi are sorted and classified, starting from the modeling, structure and decorative elements such as the eaves, columns, pins at doorhead, column bases, doors, windows, railings, etc. of the settlement public architectures, patio-inside dwellings and stilt dwellings, excavating, condensing, organizing and summarizing their cultural symbols and visual elements; Secondly, carry out design innovation such as deconstruction, reconstruction and integration for the extracted elements by following the principles of regionality, culture, creativity and portability of tourism cultural and creative products; Finally, the design practice is carried out. Combining traditional architectural and cultural elements of northern Guangxi for tourism cultural and creative product design can enhance the connotation and value of the products, make people understand the architectural culture of northern Guangxi, and is conducive to the protection and dissemination of the architectural culture of northern Guangxi. By studying the relationship between architectural content, element extraction, proper carrier and design method, it provides some reference for design of cultural and creative products based on architectural culture in northern Guangxi.