基于多感官表达的现代包装设计

Modern Packaging Design Based on Multi-sensory Expression

中文关键词: 多感官表达  情感  路径

英文关键词: multi-sensory expression  emotion  the path

中文摘要:

      目的 探究多种感官信息传递对现代包装设计的影响，并深入探讨两者的结合方式，分析多感官体验下的包装设计之可行路径。方法 包装设计中对消费者的情感关照十分重要，且其所融入的方式有着多元化的特征。首先从感官对人们生活认知的帮助出发，肯定感官体验对人们情感的影响;其次将这种基于感官的表达引入现代包装设计中，指出人们对包装的认知不仅限于视觉，还涉及触觉、听觉、嗅觉和味觉等方面不同程度的认知和探索，从而引出基于多感官表达的现代包装设计路径;最后从多感官表达的内涵着手，探索基本原则之下的灵活尝试，总结科学的应用路径，并归纳具体设计方法。结论 融合了多种不同感官表达的包装设计作品，能够在多个层面刺激消费者的神经，在消费者脑海中留下深刻的印象。

英文摘要:

      The paper aims to explore the influence of multi-sensory information transmission on modern packaging design and the combination of the two ways and to analyze the feasible path of packaging design under multi-sensory experience. Emotional care for consumers is very important in packaging design, and the ways involved in packaging design are diversified. This paper first starts from the help of the sensory in the recognition of people's lives, affirming the impact of sensory experience on people's emotion, then introduces this kind of sensory-based expression to modern packaging design. pointing out that the people's perception of the packing is not limited to vision, but involving the recognition and exploration of the sense of touching, hearing, smelling and tasting in different degrees, so as to explore the path of modern packaging design based on multi-sensory expression. Finally from the connotation of multi-sensory expression, the paper explores the flexible attempt under the basic principles, summarizes the scientific application path and concludes the specific design methods. The packaging design works combining a variety of different sensory expressions can stimulate consumers' nerves at multiple levels and leave a deep impression in consumers' minds easily.