文章摘要
王韦尧,张毅,王显颖.古书画装裱绫纹样在文创产品中的再设计研究[J].包装工程,2022,43(18):302-310.
古书画装裱绫纹样在文创产品中的再设计研究
Redesign of Traditional Chinese Calligraphy and Painting Mounting Damask Pattern in the Cultural and Creative Products
  
DOI:10.19554/j.cnki.1001-3563.2022.18.036
中文关键词: 装裱绫纹样  转译  形状文法  文创产品  再设计
英文关键词: mounting damask pattern  translation  shape grammar  cultural and creative products  redesign
基金项目:中国非物质文化遗产传承人群研修研习培训计划项目(文非遗发[2017]2号);江苏省社会科学基金立项一般项目(19WMB040);教育部人文社会科学研究一般项目(19YJA760068)
作者单位
王韦尧 江南大学 设计学院江苏 无锡 214122 
张毅 江南大学 设计学院江苏 无锡 214122 
王显颖 江南大学 设计学院江苏 无锡 214122 
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中文摘要:
      目的 中国古书画装裱艺术是中国传统文化中重要的组成部分之一,探寻其装裱纹样的艺术特征和文化内涵,可以发掘传统装饰纹样中的东方文化魅力。方法 采用文献与资料收集、实地考察的方法,对古书画装裱绫纹样的实物资料进行收集与整理。运用转译与形状文法,对装裱绫纹样中的典型纹样进行一定的筛选、提取,并依据形状文法的推演规则,对装裱绫纹样进行再设计,以丰富其纹样的表现形式。结合艺术设计学理论与形式美法则,将创新设计的纹样运用于文创产品的设计中。结论 通过对装裱绫纹样进行创新,应用于文创产品中的装裱绫纹样,在创新设计的方法下焕发出了新的生机与活力。装裱绫纹样在文创产品中的设计与开发,拓宽了装裱绫纹样的宣传方式,为传统装饰纹样的创新提供了新的思路,宣扬了中华民族的优秀传统文化。
英文摘要:
      The art of mounting Chinese ancient paintings and calligraphy is one of the important components of Chinese excellent traditional culture. Therefore, exploring the artistic cultural connotation and characteristics of its mounting patterns can discover the charm of oriental culture in traditional decorative patterns. This research collects and sorts out the physical data of ancient paintings and calligraphy mounted with damask patterns using the methods of document and data collection and field investigation. Using translation and shape grammar, the typical patterns in the framed damask pattern are screened and extracted to a certain extent, and the framed damask pattern is redesigned according to the deduction rules of the shape grammar to enrich the expression form of the pattern. Combining the theory of art design and the law of formal beauty, the pattern of innovative design is applied to the design of cultural and creative products. By innovating the pattern of the mounting damask pattern, the innovative design method applied to the cultural and creative products radiates new vigor and vitality. The design and development of mounting damask patterns in cultural and creative products broadens the propaganda methods of framed damask patterns, provides new ideas for the innovation of traditional decorative patterns, and promotes the excellent traditional culture of the Chinese nation.
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