劝导式设计研究综述

Study of Persuasive Design

中文关键词: 劝导式设计  说服策略  工业设计  福格行为动机模型  上瘾模型  行为改变

英文关键词: persuasive design  persuasion strategy  industrial design  FBM  Hook model  behavior change

中文摘要:

      目的 对劝导式设计的研究现状与实践流程进行对比和分析。方法 以劝导式设计的概念为基础，从劝导式设计的发展脉络、常用模型、应用领域、研究方法、说服策略等层面，对劝导式设计的影响和意义进行探讨。结果 通过梳理主流的8个劝导式设计模型，概括了劝导式设计的理论分支与应用程序。分析劝导式设计的规律和特征，并罗列出劝导式设计对于社会服务、教育培训、政策引导、医疗健康、设计服务流程的先例与积极效益。提出了伦理道德的监管将是未来劝导式设计发展的新挑战与契机。结论 随着互联网、自媒体、大数据与人工智能的发展，传统的话语权将从集中式转为分布式;硬件加内容的服务模式已成为市场的主体，对用户态度与行为的影响将是未来产品与服务的焦点。劝导式设计关注场景定义、用户动机、行为引导、酬劳变量与触发点等因素，为产品研发、服务策略和社会创新提供了有力的理论支撑与实践引导。

英文摘要:

      With the development of the Internet, self-media, big data, and artificial intelligence, the traditional power of speech will change from centralized way to distributed way. Using persuasive design in daily life will become more and more important. Futhermore, the influence on users' attitudes and behaviors will be the focus of future products and services. By analyzing the methods and application processes of persuasive design, we can understand the needs, motivation, and guiding strategies of users. This paper compares the research status and practice process of persuasive design. The paper discusses the influence and significance of persuasive design from the aspects of its development, common models, application fields, research methods, and persuasive strategies. Finally, eight commonly used persuasive design models are summarized. At the same time, the supervision of ethics will also pose new challenges to the future development of the persuasive design. In addition, the design of user experience and behavior will be the focus of future research. In conclusion, the persuasive design provides strong theoretical and practical guidance for product research and development, service strategy, and social innovation.