岭南舞狮文化在文创产业中的演绎

The Development of Lingnan Lion Dance Culture in Cultural and Creative Industry

中文关键词: 岭南舞狮  非物质文化遗产  传统文化  文创产业

英文关键词: Lingnan lion dance culture  intangible cultural heritage  traditional culture  cultural and creative industries

中文摘要:

      目的 随着数字技术在非物质文化遗产保护中的不断应用，越来越多的非物质文化遗产研究重点已经从传统的静态保存转向动态创意的开发和传播。在非物质文化遗产保护政策下，“5G+互联网”与文创产业产生巨大共鸣，传承民族文化功能的文创产品设计不断涌现，为非物质文化遗产保护工作提供了有效发展的新路径。方法 采用文献综述、基因提取法、田野调查法和问卷分析法，从用户体验设计角度出发，提炼岭南舞狮在造型因子、色彩因子、寓意因子方面的突出特点，构建数字化文创平台，提出岭南舞狮数字文创设计策略，将地域文化、科教知识以共享化、情感化方式传播。结论 岭南舞狮文化的精神内核是与现实文化和大众文化相融合，使舞狮文化成为一种活态化传承，非物质文化呈现形式的多样性践行了中国传统舞狮文化新时代的文化使命、丰富了我国非遗项目内容。

英文摘要:

      With the constant application of digital technology in the safeguarding of intangible cultural heritage, the research focusing on intangible cultural heritage has been transferred from traditional static preservation to dynamic and creative development and dissemination. Under the policies for protecting intangible cultural heritage, "5G + Internet" has a strong relation with cultural and creative industry. Therefore, cultural and creative product designs inheriting ethic culture spring up quickly and provide effective new approaches to protect intangible cultural heritage. Using the methods of literature review, gene extraction, field investigation and Questionnaire analysis, from the perspective of user experience design, refine the outstanding characteristics of Lingnan lion dance in terms of modeling factors, color factors and moral factors, build a digital cultural and creative platform, put forward the digital cultural and creative design strategy of Lingnan lion dance, and spread the regional culture and scientific and educational knowledge in a shared and emotional way. The spiritual core of lion dance culture is collaboration with realistic culture and mass culture, which makes the lion dance culture a living inheritance. The diversity of forms of intangible culture has fulfilled the cultural mission of the new era of Chinese traditional lion dance culture and enriched the content of China's intangible cultural heritage projects.