新媒体视域下的文创产品设计探索

Exploration of Cultural and Creative Product Design from thePerspective of New Media

中文关键词: 新媒体  文创产品  推陈出新

英文关键词: new media  cultural and creative products  reform and innovation

中文摘要:

      目的 探索新媒体时代对文创产品的影响与发展指引，找寻有效的实践创新路径。方法 新媒体环境下的文化资源与产业结合成为趋势，想要满足这一背景下大众更高的审美需求，必须找到合适的文创产品设计方向。首先，从时代发展趋势出发，引出新媒体的发展现状，总结其在价值、影响等层面的诸多特点，并从新媒体与文创产品的融合中挖掘其中的诸多问题;然后，以这些为基础，客观论证融合繁荣的可行性;最后，分别列举了创新多元、实用交互、人文审美等层面的设计尝试，总结其有效的发展路径。结论 文创产品设计应立足当下，在新媒体的驱动下探索更新的发展方向，以更加新颖的设计理念和设计方式，打造符合时代特点、有着突出创新性和丰富内涵的现代文创产品。

英文摘要:

      The work aims to explore the influence and development guidance of new media era on cultural and creative products, and find an effective practice and innovation path. The combination of cultural resources and industries in the new media environment has become a trend. To meet the higher aesthetic needs of the public in this background, it is necessary to find the appropriate design direction of cultural and creative products. In this work, starting from the development trend of the times, the current development situation of new media was introduced. Its characteristics in value, influence, etc. were summarized. Many problems were gotten from the combination of new media and cultural and creative products. Then, on this basis, the feasibility of this fusion of prosperity was proved objectively. Finally, design attempts of diversified innovation, practical interaction, humanistic aesthetics, etc., were listed and their effective development paths were summarized. Design of cultural and creative product should be based on the current situation, explore new development direction driven by new media, and create modern cultural and creative products with outstanding innovation and rich connotation in line with the characteristics of the times with more novel design concepts and design methods.