沉浸式叙事视角下的中华文化数字化传承与传播

Digital Inheritance and Transmission of Chinese Culture from the Perspective of Immersive Narrative

中文关键词: 中华优秀传统文化  沉浸  虚拟现实  元宇宙  叙事  设计范式

英文关键词: excellent Chinese traditional culture  immersion  virtual reality  metaverse  narrative  design paradigm

中文摘要:

      目的 对中华文化数字化进程中的沉浸式叙事研究进行综述。方法 以统一媒介论中观念、符号、语境所构成的三元媒介体系为方法，澄清中华文化的沉浸式叙事本质为文化观念的传承与文化符号的传播。其设计核心在于如何在“数字化”语境之下，实现“文化遗产”这一符号的创造性发展与创新性转化。结果 自然与文化遗产在赛博时空中以数字资产形态存在的“数字孪生”，不仅是中华文化元宇宙建构的基本前提，亦可能将成为文化遗产数字化的最终归宿。结论 媒介技术的迭代，正在促使文化遗产逐步向数字资产迁徙;媒介环境的变迁，亦促使沉浸式体验、多模态交互、非线性叙事等设计论题再度浮出水面。而诸般现象的背后，实际皆隐含着两条纵横交织的媒介演化律。

英文摘要:

      The work aims to review the immersion narratives in digitization of Chinese culture. With the triadic media system consisting of concept, symbol, and context in the unified media theory as a method, the essence of the immersion narratives in Chinese culture was clarified as the transmission of cultural concepts and cultural symbols. Its design core lied in how to realize the creative development and innovative transformation of the symbol of "cultural heritage" in the context of "digitalization". The "digital twin" of natural and cultural heritage in Cyberspace in the form of digital assets was not only the basic premise for the construction of Chinese cultural metaverse, but also the final destination of cultural heritage digitization. The iteration of media technology is prompting cultural heritage to gradually migrate to digital assets; the change of media environment is also prompting design issues such as immersive experience, multimodal interaction, and nonlinear narrative to resurface. Behind all these phenomena, two intertwined laws of media evolution are implied.