基于“家族化”特征的智能家电产品设计策略

Design Strategies of Intelligent Household Appliances Based on "Family" Characteristics

中文关键词: 家族化特征  智能家电  设计策略

英文关键词: familial characteristics  intelligent household appliances  design strategy

中文摘要:

      目的 界定智能家电产品家族化的相关概念，总结出其家族化特征，构建家族化的智能家电产品设计策略，探讨如何通过设计策略赋予其家族化形象，使其区别于同类竞品并形成差异化的企业形象，提升企业的竞争力。方法 运用对比、归纳总结、定量研究与定性研究等方法对智能家电产品家族化的特征进行分析，总结出用户的需求，归纳出家族化的设计方向，为家族化特征的智能家电产品设计策略提供依据。结果 分别从统一性策略、整合式策略两个角度进行“家族化”特征的智能家电产品设计。结论 通过界面设计、交互方式、产品终端三个方向进行细化，以点带面，实现“家族化”特征的智能家电产品设计策略研究。

英文摘要:

      The work aims to define the concept of intelligent household appliances with family characteristics, summarize the family characteristics of intelligent household appliances, construct the family design strategy of intelligent household appliances, discuss how to endow them with a family image, make them different from similar competitive products, form a differentiated corporate image, and enhance the competitiveness of enterprises. Methods of comparison, induction, quantitative research and qualitative research were used to study the family characteristics of intelligent household appliances, summarize the needs of users, and summarize the design direction of family, so as to provide a basis for the design strategy of intelligent appliances with family characteristics. The design of intelligent household appliances with "family" characteristics was carried out from the perspectives of unity strategy and integration strategy. The research on the design strategy of intelligent household appliances with "family" characteristics is realized by refining in two directions:interaction mode and product terminal.