NFT重塑视觉传达设计价值探析

Value of Visual Communication Design Reshaped by NFT

中文关键词: NFT  视觉传达设计  数字艺术收藏  元宇宙

英文关键词: NFT  visual communication design  digital art collection  Metaverse

中文摘要:

      目的 探索NFT驱动的视觉传达设计价值的重塑，明晰视觉传达设计所扩展出的商业、传播与艺术价值。方法 从区块链技术所支撑的NFT概念和现象入手，分析视觉传达设计作品的“确权”与“稀缺性”，明确设计作品直接成为收藏艺术品的路径，重点从三个方面来论述数字艺术在新的发展空间内所具有的商业特征、传播路径和艺术创作属性，分析由此衍生出的视觉传达设计新价值内涵，同时对NFT数字艺术藏品的未来发展趋势进行展望。结论 NFT借助区块链加密技术直接打造相关视觉传达设计作品的商业、传播与艺术价值，传统艺术藏品和数字艺术藏品、传统的设计师和NFT数字艺术家等多组关系都在深刻变化，同时国情与市场监管也会保证数字艺术藏品向着健康、可持续的方向稳步发展。

英文摘要:

      The work aims to explore the reshaping of the value of NFT driven visual communication design and clarify the commercial, communication and artistic value expressed by visual communication design. Starting with the NFT concept and phenomenon supported by blockchain technology, the "right confirmation" and "scarcity" of visual communication design works were analyzed. The path in which design works directly became art collections was defined. The commercial characteristics, communication path and artistic creation attributes of digital art in the new development space were discussed from three aspects. The new value connotation of visual communication design derived therefrom was analyzed. At the same time, the future development trend of NFT digital art collection was prospected. With the help of blockchain encryption technology, the commercial, communication and artistic value of relevant visual communication design works are directly created for NFT. The relationships between traditional art collections and digital art collections, traditional designers and NFT digital artists are undergoing profound changes. At the same time, national conditions and market supervision will also ensure the steady development of digital art collections in a healthy and sustainable direction.