地域文化视域下旅游文创产品设计研究

Design of Tourism Cultural and Creative Products from the Perspective of Regional Culture

中文关键词: 地域文化  文创产品  创意

英文关键词: regional culture  cultural and creative products  originality

中文摘要:

      目的 探索旅游文创产品在地域文化的滋养下所造就的各种设计形式与创新方法。方法 我国的地域文化一直随着时代的脚步在传承发展着，其中的精华元素给了文化艺术设计领域以可贵的经验和全新的灵感。本文正是基于这一现实发展背景，从文创产品设计的应用与发展视角出发，提出将地域文化元素与旅游文创产品设计的融合可能，并以两者结合的重要价值为依据，深入总结旅游文创产品设计中的挖掘元素、找准受众、丰富类别等思路，探讨了文化、功能、情感等层面的有效应用与创新。结论 地域文化视域下旅游文创产品设计应以丰富的内涵和文化属性迎合当代人的审美观，并以人民日常生活与地域文化为主要参考，突出设计者的独特创意，构建人与产品、文化的完美结合体，以丰富而独特的旅游文创产品求得良好的社会效果。

英文摘要:

      The work aims to explore various design forms and innovative methods of tourism cultural and creative products under the nourishment of regional culture. The regional culture of China has been inherited and developed with the pace of the times, the essence of which has given valuable experience and new inspiration to the field of culture, art and design. Based on the reality of this development background, the possibility of integrating regional culture elements into design of tourism cultural and creative products was put forward from the application and development perspective of product design. With the combination of these two important values as the basis, the design ideas of tourism cultural and creative products, such as exploring elements, determining audiences and enriching categories, were put forward. The effective application and innovation in levels such as culture, function and emotion were discussed. Design of tourism cultural and creative products from the perspective of regional culture should cater to the modern aesthetics with rich connotation and cultural attributes. In addition, it should also highlight the unique creativity of designers and construct a perfect combination of people, products and culture with people's daily life and regional culture as the main reference, so as to achieve good social effect with rich and unique tourism cultural and creative products.