动态图形虚拟身体表现形式研究

Virtual Body Representation of Motion Graphics

中文关键词: 动态图形  虚拟身体  审美转向  数字技术

英文关键词: motion graphic  virtual body  aesthetic turn  digital technology

中文摘要:

      目的 探究数字时代下的动态图形虚拟身体表现形式，归纳分析主要类别以及视觉意义，为动态图形虚拟身体设计创作提供思路。方法 从动态图形虚拟身体的形态特征、设计方法、意义价值入手，采用类比归纳、内容分析法，总结出数字时代动态图形虚拟身体表现形式主要有三大类别:超真模拟虚拟身体、解构重构虚拟身体、抽象隐喻虚拟身体。结果 得出超真模拟的虚拟身体既可对复刻的真实身体超真实地完美升级，也可突破真实身体的视觉局限，形成独特的视觉奇观;解构、重构的虚拟身体用不同的转换模式将不同的意义进行叠加，达成虚拟身体的价值延伸;抽象隐喻的虚拟身体看似与人类肉身相去甚远，但可以通过符号隐喻替代，向观者传达丰富的虚拟身体信息。结论 数字时代动态图形的虚拟身体表现形式具有广泛性、丰富性与包容性，已成为人们关注的焦点。从具象、混合、抽象转向去肉身化的身体表征，强调的是由身体审美转向数字技术逻辑控制下的视觉震撼体验，以此构建科技与设计交互关系的多元视觉消费体系。

英文摘要:

      metaphorical virtual body. The hyper-real simulated virtual body could not only upgrade the super-real and perfect replica of the real body, but also break through the visual limitations of the real body and form a unique visual spectacle. For the deconstructed and reconstructed virtual body, different meanings were added through different transformation modes to achieve the value extension of the virtual body; the Abstract metaphorical virtual body seemed to be far away from the human body, but it could be replaced by symbolic metaphor to convey rich information of the virtual body to the viewer. The virtual body representation of motion graphics in the digital age is extensive, rich and inclusive, and has become the focus of attention. In the transformation from figurative, mixed, Abstract to de-incarnate body representation, the emphasis is put on the transformation from body aesthetics to visual shock experience under the logical control of digital technology, so as to build a multi-dimensional visual consumption system of interaction between technology and design.