非语言交互视角下定制服务类产品体验设计方法探究

Exploration on Experience Design Method of Customized Service Products from A Nonverbal Interaction Perspective

中文关键词: 非语言交互  KANO模型  潜意识需求  多模态  体验设计方法

英文关键词: nonverbal interaction  KANO model  subconscious needs  multi-modal  experience design method

中文摘要:

      目的 针对目前用户体验交互模态单一、获取用户需求的主观性强、对潜在需求挖掘不充分的问题，从用户多模态行为出发，探索用户体验设计的新方法。方法 对多模态交互方式进行梳理，从用户KANO需求模型出发，挖掘能引发用户兴奋的潜意识需求，建立用户行为和思维模型并绘制用户旅程地图，结合鞋品定制平台案例进行交互设计应用与验证。结果 在非语言交互视角下，建立鞋品定制平台的用户心智模型和行为模型，绘制体现多模态情绪变化的用户体验地图，并最终提出非语言交互用户体验设计标准。结论 将非语言交互方法融入用户潜意识行为交互设计，可以更有效地感知产品使用过程中用户情绪的变化，探索交互环境等因素对用户“感知-行为-体验”设计模式的影响，为非语言交互设计方法在定制服务类产品设计中的应用提供了参考。

英文摘要:

      The work aims to explore a new method for user experience design from the user multi-modal behavior in response to the problems of single mode of user experience interaction, high subjectivity in acquiring user needs, and inadequate exploration of potential needs. The multi-modal interaction mode was sorted out. Based on the KANO need model, the subconscious needs able to trigger users' excitement were explored, the user behavior and thinking models were established and the user journey map was drawn, and then the interaction design was applied and verified with the case of the shoe customization platform. Under the perspective of nonverbal interaction, the user mind model and behavior model of the shoe customization platform were established, the user experience map reflecting multi-modal emotional changes was drawn, and finally the nonverbal interaction user experience design standard was proposed. Integrating the nonverbal interaction method into the user's subconscious behavior interaction design can more effectively perceive the user's emotional changes during the use of the product, explore the influence of the interaction environment and other factors on the user's "Perception-Behavior-Experience" design model, and provide a reference for the application of the nonverbal interaction design method in the design of customized service products.