抑郁症药品包装的情感化设计研究

Emotional Design of Depression Drug Packaging

中文关键词: 包装设计  抑郁症药品包装  情感化设计

英文关键词: packaging design  depression drug packaging  emotional design

中文摘要:

      目的 探讨情感化设计在抑郁症药品包装中的运用，并分析抑郁症药品包装的情感化设计对于患者的意义与价值。方法 采用案例分析法，以情感化设计理论为出发点，从本能层、行为层、反思层三个层面对抑郁症患者的情感需求做出具体分析，并针对患者对药品包装的需求进行抑郁症药品包装的情感化设计方法分析。结论 抑郁症药品包装的情感化设计具有较高的社会价值，可以满足患者对药品包装的情感需求，并且对病情的康复起到一定的潜移默化作用。因此，站在抑郁症患者的角度来看，具有情感化的包装设计也是一味良药，设计师要转变和更新设计思路，以情感化设计理论为基点，从包装定位、图形、色彩和结构设计等方面深入研究和创新，使得抑郁症药品包装的功能和情感价值发挥到最大化，从而给予抑郁症患者更好的用药服务。

英文摘要:

      The work aims to explore the application of emotional design in the packaging of depression drugs and analyze the role and value of emotional design in the packaging of depression drugs for patients. Based on the theory of emotional design, the case analysis method was used to analyze the emotional needs of patients with depression from three levels:instinct level, behavior level and reflection level, and the emotional design method of drug packaging for depression was analyzed according to the needs of patients for drug packaging. The emotional design of depression drug packaging has high social value and can meet the emotional needs of patients for drug packaging and play a certain imperceptible role in the rehabilitation of patients. Therefore, from the perspective of patients with depression, emotional packaging design is also a good medicine. Designers should change and update their design ideas, take the emotional design theory as the base point, and conduct in-depth research and innovation in packaging positioning, graphics, color and structure design, so as to maximize the function and emotional value of the depression drug packaging and give better medication services to patients with depression.