基于符号学的韶关地域特色文创产品设计

Cultural and Creative Product Design with Shaoguan Regional Characteristics Based on Semiotics

中文关键词: 符号学  视觉文化符号  地域特色  文创产品设计

英文关键词: semiotics  visual cultural symbols  regional characteristics  cultural and creative product design

中文摘要:

      目的 在文旅融合发展背景下，将韶关地方文化和旅游资源作为研究对象，从符号学角度构建地域特色文创产品设计方法，设计出具有韶关特色的文创产品，促进韶关文旅产业的高质量发展。方法 阐释符号学的基本理论并解析视觉文化符号的构成要素;对韶关地区的文化和旅游资源进行整理和筛选，从中挑选出最具识别度和艺术特点的项目;从符号学的能指和所指两方面提取视觉文化符号的图形元素，用借用和隐喻两种方式对图形元素进行再设计，以形成符号新的能指和所指，并应用于文创产品设计之中。结论 设计实践方案表明了运用符号学方法设计韶关地域特色文创产品的有效性;使用该方法能设计出丰富多样的文创产品，实现地域文化的传播，为地方特色文旅资源的开发和利用提供新的路径。

英文摘要:

      Under the integrated development of culture and tourism, the work aims to take the local culture and tourism resources of Shaoguan as the research object to construct the design method of cultural and creative products with regional characteristics from the perspective of semiotics, so as to design the cultural and creative products with Shaoguan characteristics and promote the high-quality development of the cultural and tourism industry in Shaoguan. Firstly, the basic theory of semiotics was explained and the constituent elements of visual cultural symbols were analyzed. Then, the cultural and tourism resources in Shaoguan were sorted out and screened, from which the most recognizable and artistic characteristics of the projects were selected. The graphic elements of visual cultural symbols were extracted from the signifier and signified of semiotics and redesigned by means of borrowing and metaphor, so as to form the new signifier and signified of symbols which were applied to the design of cultural and creative products. The design practice plan shows that the design method adopting semiotics is very effective in the design of cultural and creative products with regional characteristics of Shaoguan. This method can create a variety of cultural and creative products, realize the spread of regional culture, and provide a new way for the development and utilization of local cultural resources in Shaoguan.