基于心流PAT模型的界面设计策略研究

Interface Design Strategy Based on Flow PAT Model

中文关键词: 心流  心流体验  PAT模型  界面设计  设计策略

英文关键词: flow  flow experience  PAT model  interface design  design strategy

中文摘要:

      目的 以PAT模型为视角，探究心流体验在事前阶段下的相关界面设计策略。方法 基于PAT模型，从用户、工具、任务三个层面对现有心流体验在事前阶段下互联网产品领域研究成果进行分类分析，并归纳总结出具体的前因要素，通过文献研究法、归纳法、案例分析法，针对不同的前因要素提出相应的界面设计策略。结论 针对用户层面的界面设计策略包括包容的多层次用户定位、有效且专注的时间区间设置、具备引导性的交互功能设定、趣味的感知信息提示;针对工具层面的界面设计策略包括清晰明确的界面布局、可感知的操作线索、个性化定制内容、简洁的操作服务流程、沉浸式社交互动元素;针对任务层面的界面策略包括可调节的难度动态平衡、分段式任务目标设定、多样化奖励激励机制、及时且有效的反馈机制。本次研究成果进一步深化了心流理论在界面设计领域的策略研究。

英文摘要:

      The work aims to explore the relevant interface design strategies of flow experience in the pre-stage from the perspective of PAT model. Based on the PAT model, the research results of the existing flow experience in the field of Internet products in the pre-stage were classified and analyzed from the three levels of users, tools and tasks, and the specific antecedent factors were summarized. Through literature research, induction and case analysis, the corresponding interface design strategies were proposed for different antecedent factors. The interface design strategies for user level included:inclusive multi-level user positioning, effective focus time interval setting, guiding interactive function setting, interesting perception information prompting; interface design strategies for tool level included:clear interface layout, perceptible operation clues, personalized customized content, concise operation service process, immersive social interaction elements; and the interface strategies for task level included:adjustable dynamic balance of difficulty, segmented task goal setting, diversified reward incentive mechanism and timely effective feedback mechanism. The research results further deepen the strategy research of flow theory in the field of interface design.