基于移情的诗词文化创意设计方法研究

Empathy-based Cultural Creative Design Method Inspired by Poetry Culture

中文关键词: 诗词文化  移情  文化创意  设计方法

英文关键词: poetry culture  empathy  cultural creativity  design method

中文摘要:

      目的 为实现文化创意产品的多样化和差异性竞争，探索诗词文化启发下的文化创意设计方法，以促进产品与用户产生共鸣，实现文化创意的情感价值和诗词文化价值再生。方法 以诗词文化因子为文化创意设计的切入点，探讨了移情应用于诗词文化创意设计的方法。基于移情视角，从诗词文化的“三境”进行发散分析，构建了“诗词文化+移情方法”的文化创意设计方法，进行文化创意开发。结果 以《出郊》为元素进行茶具文创产品设计实践，由此推导出基于移情的诗词文化创意设计通用模型。结论 基于移情的诗词文化创意设计方法能够以产品为载体将用户和诗词文化关联起来，使文创产品更能满足用户需求，更具情感价值。能够拓宽文化创意设计的基本思路，丰富文创设计的内涵。

英文摘要:

      In order to realize the diversity and different competition of cultural and creative products, the work aims to explore the cultural creative design method inspired by poetry culture, so as to promote the resonance between products and users, and realize the emotional value of cultural creativity and the regeneration of poetry cultural value. With the cultural factors of poetry as the entry point of cultural creative design, the method of applying empathy to the creative design of poetry culture was discussed. Based on the perspective of empathy, the divergence was analyzed from the "three realms" of poetry culture, the cultural creative design method of "poetry culture + empathy method" was constructed, and the cultural creative ideas were developed. The design practice of cultural and creative products related to tea ware was carried out with the element of "Out of the Suburbs", and the general model of creative design for poetry culture based on empathy was deduced. The empathy-based creative design method inspired by poetry culture can associate users with poetry culture by using products as the carrier, so that cultural and creative products can better meet users' needs and have more emotional values. It can broaden the basic ideas of cultural creative design and enrich the connotation of cultural creative design.