基于因子分析法的定制衣柜饰面纹理偏好研究

Texture Preference of Customized Wardrobe Veneer Based on Factor Analysis

中文关键词: 定制衣柜  因子分析  纹理设计  感性评价

英文关键词: customized wardrobe  factor analysis  texture design  perceptual evaluation

中文摘要:

      目的 探讨定制衣柜饰面纹理对消费者感知意象偏好的影响。方法 研究选取在定制衣柜产品上应用频率较高的木纹理、皮纹理与布纹理作为研究对象，并根据其特征元素分为12种类型，运用问卷调研法收集消费者对各类型样本的感性评价，再将所得评价数据运用spss软件进行因子分析得到影响评价的主因子，最后对结果进行聚类获得具有相同意象评价的3组类簇。结果 视觉因子与感受因子是影响感性评价的主因子;类簇1适配高级简约风格、类簇2适合轻奢主义风格、类簇3适合繁复主义风格。结论 可知纹理的线条、色彩和图案的设计元素不同，给予消费者的心理感知不同。本研究为定制衣柜的设计风格定位提供判定思路，也为其纹理中的元素设计方向提供参考。

英文摘要:

      The work aims to explore the influence of customized wardrobe veneer texture on consumers' perceived image preference. The wood texture, skin texture and cloth texture frequently used in customized wardrobe products were taken as the research object, and divided into 12 types according to their characteristic elements. Questionnaire survey method was adopted to collect consumers' perceptual evaluation on each type of samples, and then the evaluation data were subject to factor analysis by spss software to obtain the main factor. Finally, the results were clustered to obtain three groups of clusters with the same image evaluation. Visual factor and sensory factor were the main factors affecting the perceptual evaluation, and cluster 1 was suitable for advanced simple style, cluster 2 suitable for light luxury style, and cluster 3 suitable for complicated style. It can be known that the lines, colors and pattern design elements of the texture are different, giving consumers different psychological perception. This study provides judgment ideas for the design style positioning of customized wardrobe, and also provides reference for the design direction of elements in its texture.