制器尚象:绿色包装的装饰设计研究

Zhi Qi Shang Xiang:Decoration Design in Green Packaging

中文关键词: 绿色包装  装饰  制器尚象  象  民族化

英文关键词: green packaging  decoration  Zhi Qi Shang Xiang  Xiang  nationalized

中文摘要:

      目的 通过中国古代“制器尚象”这一传统造物智慧思想在当今的理论创新，研究绿色包装中的与自然相联系的装饰物及其内涵，归纳基于“制器尚象”的绿色包装中的装饰的设计路径。方法 运用文献研究和案例分析的方法，将“制器尚象”与现代绿色包装相联系，互通视角，辩证地看待绿色包装与其装饰物，而后对照“制器尚象”的象征层次，按象形装饰、象理装饰、象德装饰的递进层次划分类别，再结合具体的设计案例分别研究。结果 绿色包装中的装饰的存在具有合理性。通过对中国传统的关于“象”的设计智慧的再理解，可以获得更多的自然意象作为设计的源泉与理念传达的媒介。结论 化用传统文化与造物智慧中与现代设计相适应的设计理论来指导绿色包装及其装饰设计，可为研究者和设计者提供更加本民族化且开阔的绿色包装设计参考。

英文摘要:

      Through the present theoretical innovation of the Chinese traditional creation wisdom of "Zhi Qi Shang Xiang", the work aims to study the decorations and their connotations related to nature in green packaging and summarize the design path of decorations in green packaging based on "Zhi Qi Shang Xiang". Literature research and case analysis were mainly used for connecting "Zhi Qi Shang Xiang" with the decoration in modern green packaging. The green packaging and its decoration were treated with dialectical method from different perspectives. Then, according to the symbolic levels of "Zhi Qi Shang Xiang", the decoration was divided into three categories, namely "Xiang Xing", "Xiang Li" and "Xiang De". After that, the specific design cases were studied in combination with the decoration categories separately. The presence of decoration in green packaging was reasonable. Through the re-understanding of the traditional Chinese design wisdom about "Xiang", more natural images could be obtained as the source of design and the medium for conveying ideas. The design theories that are compatible with the modern design in traditional culture and creation wisdom to guide green packaging and its decoration design can provide researchers and designers with a more nationalized and open reference for green packaging design.