国潮风包装融合朱子人格美学思想的伦理设计研究

Ethical Design of China-chic Style Packaging Integrating Zhu Zi's Personality Aesthetics Thought

中文关键词: 国潮风  包装设计  朱子人格  美学思想  伦理设计

英文关键词: China-chic style  packaging design  Zhu Zi's personality  aesthetic thought  ethical design

中文摘要:

      目的 在构建良好人文环境和塑造商业伦理精神的设计视域下，尝试从中国哲学美学范畴中探寻能体现中华民族气质与精神的包装设计依据与策略。方法 首先，分析目前国潮风包装设计存在的文化问题;其次，从社会与经济层面多角度论证国潮风包装设计融合朱子人格美学思想的现实意义;再次，采用古为今用的方法，提出该融合的伦理设计之具体策略。结论 国潮风包装融合朱子人格美学思想的伦理设计，不仅能有效解决国潮风包装设计形式大过内容、文化内涵不足与人文关怀不够等现存问题，还能体现大环境对传统美德的回归应求，消费者对民族情感的审美需求，企业方对产品包装的文化诉求，以及设计师对中国原创的素养追求，并且可通过愉悦引善、鼓舞激善、操作储善、多样完善等策略实现。

英文摘要:

      The work aims to explore the basis and strategy of packaging design that can reflect the Chinese national temperament and spirit from the category of Chinese philosophy and aesthetics to build a good cultural environment and shape the spirit of business ethics for the society. Firstly, the cultural problems of China-chic style packaging design were analyzed; Secondly, the practical significance of China-chic style packaging design integrating Zhu Zi's personality aesthetics was demonstrated from the social and economic perspectives; Thirdly, using the method of making the past serve the present, the specific strategy of the integration of ethical design was put forward. The ethical design of China-chic style packaging, which integrated Zhu Zi's personality aesthetic thought, can not only effectively solve the existing problems of China-chic style packaging, such as the form being more important than the content, the lack of cultural connotation and humanistic care, but also reflect the return of traditional virtues in the context, the aesthetic needs of consumers for national emotions, the cultural demands of enterprises for product packaging, and the pursuit of designers for Chinese original quality. It can be achieved through such strategies as bringing goodwill with pleasure, inspiring goodwill with examples, holding goodwill with actions, and improving in various forms.