黔东南苗族辫绣图案的符号学探析与设计转化研究

Semiotic Analysis and Design Transformation of Miao Embroidery Patterns in Southeast Guizhou

中文关键词: 黔东南苗族  苗族辫绣  符号学  设计转化  文创产品设计

英文关键词: Miao in southeast Guizhou  Miao braid embroidery  semiotics  design transformation  cultural and creative product design

中文摘要:

      目的 基于莫里斯符号学三分法，分析黔东南苗族辫绣图案的符号特征，旨在探索少数民族刺绣图案在现代文创设计中的应用方法与转化路径，从符号学视域为黔东南苗族辫绣图案的阐释和研究提供更多的思路和借鉴。方法 通过在黔东南苗族地区使用田野调研、文献资料收集、设计实践等方法，对黔东南苗族辫绣图案的工艺、纹饰、色彩等方面的代表性符号特征进行探讨分析，运用莫里斯符号学三分法从语构学、语用学、语义学等层面解读黔东南苗族辫绣图案之间的符号关系，以现代设计实践为方法，从代表性符号元素中提取设计因子，并以文创产品为载体进行设计转化。结论 黔东南苗族辫绣图案的艺术特征鲜明，具有一定的地域特征和审美风尚，从语构、语用与语义等维度对其工艺、纹饰和色彩的符号学要素进行提取衍生，探求黔东南苗族辫绣图案元素设计转化与创新应用的多种可能性，不仅能够使现代设计产品蕴含民族文化特色，而且有助于黔东南苗族辫绣图案自身的传承与发展。

英文摘要:

      The work aims to analyze the symbolic features of Miao braid embroidery patterns in southeast Guizhou based on the Morris semiotic triplicate method, explore the application methods and transformation paths of ethnic embroidery patterns in modern cultural and creative design, and provide more ideas and references for the interpretation and research of Miao braid embroidery patterns in southeast Guizhou from the perspective of semiotics. Through field investigation, literature collection, design practice and other methods in Miao's residential area in southeast Guizhou, the representative symbol features of the process, decoration, color and other aspects of Miao braid embroidery patterns in southeast Guizhou were discussed and analyzed, and the symbolic relationship between Miao braid embroidery patterns in southeast Guizhou was interpreted from the aspects of texturing, pragmatically and semiotically with the Morris semiotic trism. With modern design practice as the method, design factors were extracted from representative symbolic elements. Cultural and creative products were used as the carrier for design transformation. Miao braid embroidery in southeast Guizhou has distinct artistic features and certain regional characteristics and aesthetic trends. The semiotic elements of process, ornamentation and color are extracted and derived from the dimensions of language structure, pragmatics and semantics, so as to explore multiple possibilities of transformation and innovative application of design elements of Miao braid embroidery in southeast Guizhou, which can not only make modern design products contain ethnic cultural characteristics, but also contribute to the inheritance and development of Miao braid embroidery patterns in southeast Guizhou.