基于数字原住民的敦煌新文创角色情感感知研究

Emotional Perception of Dunhuang New Cultural and Creative Characters Based on Digital Natives

中文关键词: 数字原住民  敦煌新文创  角色设计  情感感知  扎根理论

英文关键词: digital natives  new culture and creativity of Dunhuang  character design  emotional perception  grounded theory

中文摘要:

      目的 通过个案探讨数字原住民对具有传统文化背景与当代审美意味的角色设计的情感感知影响因素，以及年轻世代的审美态度、文化认同与价值趋向特征。方法 抓取在线评论中角色设计相关文本与数据，采用Nvivo 12 Plus质性分析工具，运用扎根理论方法构建敦煌新文创角色设计用户情感感知模型，利用ROST CM6软件进一步分析用户情感倾向与情感感知的高频因素。结果 归纳出审美颜值、场景代入、历史叙事三个类属是影响用户角色情感感知的核心因素，构建出基于主体、场景与内容的敦煌新文创角色情感感知影响因素模型。结论 从研究可知，把握极化的时代审美特征，塑造数字赋能下的场景沉浸式具身感知，实现文化认同下历史叙事的情感共鸣，对提升数字新文创角色设计的情感感知有显著影响。

英文摘要:

      The work aims to discuss the influencing factors of digital natives on the emotional perception of character design with traditional cultural background and contemporary aesthetic meaning, and explore the aesthetic attitude, cultural identity and value trend characteristics of the young generation. A model about user emotional perception of Dunhuang new cultural and creative character design was built by capturing texts and data related to character design in online reviews, with a qualitative analysis tool called Nvivo 12 Plus according to the method of the grounded theory. Software ROST CM6 was employed to further analyze users' emotional tendency and high-frequency emotional perception factors. It was concluded that three categories of aesthetic and appearance value, scenes with a sense of substitution, and historical narration were the core factors that influenced users' emotional perception of characters. Then, a model about the factors influencing emotional perception of Dunhuang new cultural and creative characters based on subjects, scenes and contents was built. The study shows that grasping the polarized aesthetic characteristics of the times, shaping digitally-enabled immersive embodied perception of scenes, and achieving the emotional resonance with the historical narration with cultural identity have a significant influence on improving the emotional perception of new digital cultural and creative character design.