何以“只此青绿”——国潮美学的视觉传播机制及设计应用研究

What Makes "Journey of a Legendary Landscape Painting" Successful:Research on the Visual Communication Mechanism and Design Application of China-chic Aesthetics

中文关键词: 国潮美学  实证分析  只此青绿  视觉表现  美度测量

英文关键词: China-Chic aesthetics  empirical analysis  Journey of a Legendary Landscape Painting  visual expression  aesthetic measurement

中文摘要:

      目的 探究在新的时代背景和文化语境下，如何使“国潮”更加有效对接大众情感需求并走出“符号化”的局限，从而将国潮美学应用到现代设计中。方法 以《只此青绿》节目为例，运用实证分析的方法，探寻国潮背后的动因，分析国潮美学的视觉传播机制，并基于实证分析结果进行国潮消费APP设计的案例研究。结果 在实证分析中发现，国潮美学中影响国潮表现效果的首先是色彩，其次是线条，最后是构图，并且国潮创作过程的关键在于创造沉浸式的“神似”体验。国潮创作过程应立足于时代语境，具备当代审美价值并着眼于现代表达。基于此结果设计了一款国潮消费APP并且表现出较好的可用性和美度。结论 国潮美学的视觉传播机制为现代国潮产品的设计提供了参考建议，对国潮文化的传播具有重要意义。

英文摘要:

      The work aims to explore how to make "China-Chic" more effectively meet the emotional needs of the public and get out of the limitations of "symbolization" under the new era background and cultural context, and then apply China-Chic aesthetics in modern design. Taking the program "Journey of a Legendary Landscape Painting mmunication mechanism of the China-Chic aesthetics. A case study was conducted on the China-Chic consumer App design based on the empirical analysis results. In the empirical analysis, it was found that the first thing that affected the performance of the China-Chic in the aesthetics of the China-Chic was the color, followed by the lines, and finally the composition. The key to the creation process of the China-Chic was to create an immersive "spiritual" experience. The creation process of the China-Chic should be based on the context of the times, and possess contemporary aesthetic value and focus on modern expression. The China-Chic consumer APP designed based on this result also showed good usability and beauty. The visual communication mechanism of China-Chic aesthetics provides reference suggestions for the design of modern China-Chic products, and is of great significance to the dissemination of China-Chic culture.