面向年轻女性用户的汽车导航界面情感意象设计研究

Perceptual Design of Automobile Navigation Interface for Young Female Users

中文关键词: 感性意象  年轻女性  汽车导航界面设计  情感化设计

英文关键词: perceptual image  young women  automobile navigation interface design  emotional design

中文摘要:

      目的 提高年轻女性驾驶员对汽车导航界面的情感体验满意度，促进年轻女性用户汽车消费意愿的增长。方法 首先采用SD语义差异法建立导航界面典型性样本与感性意象词汇的语义映射关系，其次使用量表法，从布局、色彩、表现和体验四方面获取年轻女性感性意象信息，并建立评价尺度图，进而结合情感层次理论对上述感性要素进行类型划分。结果 提出面向年轻女性需求的汽车导航界面情感化设计策略，得出多级量化目标作为设计策略分析的来源和依据，并通过设计实践和设计评估验证了该方法的可行性。结论 将感性意象设计与情感化设计相结合的方法能够更加准确有效地剖析年轻女性对汽车导航界面的情感偏好，为面向性别需求差异性的情感体验研究提供了可借鉴的思路与方法。

英文摘要:

      The work aims to improve young female drivers' satisfaction with the emotional experience of automobile navigation interfaces and promote the growth of young female users' willingness to consume automobiles. Firstly, the SD semantic difference method was used to establish the semantic mapping relationship between the typical samples of the navigation interface and the perceptual image vocabulary. Secondly, the table method was used to obtain the perceptual image information of young women from the four aspects of layout, color, performance and experience, and an evaluation scale map was established, and then the above perceptual elements were classified according to the emotional hierarchy theory. The emotional design strategy of automobile navigation interfaces for young women's needs was proposed. Finally, the multi-level quantitative target was obtained as the source and basis of design strategy analysis, and the feasibility of the method was verified through design practice and design evaluation. The method of combining perceptual image design with emotional design can more accurately and effectively analyze the emotional preference of young women for automobile navigation interfaces, and provide a reference for the study of emotional experience oriented to gender needs.