以杨柳青年画为例的大运河文化基因设计研究

Cultural Gene Design of the Grand Canal with Yangliuqing New Year Painting as Example

中文关键词: 大运河  杨柳青年画  文化基因  创新设计

英文关键词: Grand Canal  Yangliuqing New Year Painting  cultural gene  innovative design

中文摘要:

      目的 运用设计手段为大运河文化基因活态化传承赋能，促使大运河文化内涵与时俱进，助力大运河文化在当今时代不断延续。方法 以杨柳青年画为例，梳理文化基因类别，构建文化基因设计逻辑。依据不同文化基因的特性，提出三项文化基因符号设计应用原则，对文化基因提取方法和应用流程进行实践。结果 运用所提出的文化基因提取方法提炼出杨柳青年画《连年有余》的基因符号，并依据取舍有度、与时俱进、多维渗透原则将其转译变换，得出一款具有现代特征的包装设计方案。结论 运用文化基因理论能有效实现对大运河文化基因的提取及设计应用，所提出的文化基因提取方法及基因符号设计应用原则为大运河其他文化基因的设计开发提供了借鉴。

英文摘要:

      The work aims to use design methods to empower the dynamic inheritance of the Grand Canal cultural genes, to promote the cultural connotation of the Grand Canal to keep up with the times, and boost the continuous continuation of the Grand Canal culture in today's era. With Yangliuqing New Year Painting as an example, the categories of cultural genes were sorted out and the logic of cultural gene design was constructed. Based on the characteristics of different cultural genes, three principles were proposed for the design and application of cultural gene symbols, and the extraction methods and application processes of cultural genes were practiced. The proposed cultural gene extraction method was used to extract the genetic symbols of the Yangliuqing New Year Painting "Lian Nian You Yu". Based on the principles of balanced selection, advancing with the times, and multi-dimensional infiltration, it was translated and transformed, resulting in a packaging design scheme with modern characteristics. The application of cultural gene theory can effectively achieve the extraction and design application of cultural genes in the Grand Canal. The proposed cultural gene extraction method and gene symbol design application principles provide reference for the design and development of other cultural genes in the Grand Canal.